Using the Power of Easy Wed Video to Generate More Leads
EWV stands for EasyWebVideo and it focuses on the successful idea of video marketing to fix the lead generation problem. Unlike most video marketing solutions, EWV Lead Generator is ready for the mobile world. The video player is powered by HTML5 so iOS devices and all systems with modern browsers can view the video even if Adobe Flash Player isn’t installed.It is also powered by a smart technology that automatically adjusts the size of the video in accordance to the screen size. One of the biggest features of EWV Lead Generator is its ability to make video lightboxesand it served as the main reason for Karl to give it a shot.
QUICK TIP: Make sure both the exit popup and actual landing page make it clear what type of audience you are targeting. It is completely normal for people to immediately close your landing page because the content present on the upper part of the page isn’t interesting enough. Some people have short attention spans so the exit popup serves as the last chance to change a viewer’s mind.
If you cannot make your landing page any clearer or less cluttered, at least make the exit popup show a very quick summary on what the viewer will get. Once a viewer realizes that he or she is part of the target audience, he or she will carefully examine your landing page.
Easy to Use Dashboard - Quick to Deploy
Logging in to your EasyWebVideo account will bring you to the “My Videos” section which acts as a file manager where you can organize your videos and create folder if you like. Clicking on a video will take you to the customization area of EWV. To better match the theme of your website, you can pick from a number of video player templates each with various colors.
Some attributes can be set too like auto play, end action and an optional end redirect URL. There are a few basic video editing functions too in case you want to trim the video or add text or image labels. After a bit of tinkering, Carl clicked the “Create Exit Popup” to see if this really is the magic potion to his problems.
QUICK TIP: Avoid putting too many flashy images, animations and out of place elements on your landing page and exit popup. Distracting the viewer with fluff will just most likely encourage him or her to leave immediately and the exit popup could be considered another annoyance. Keep your exit popups and landing pages clean and pleasant to read and all should be well.
